Kindness at Christmas Campaign 2022

As part of our Kindness at Christmas Campaign 2022, we are raising funds to buy Christmas presents for children and their siblings living in low income areas of Wandsworth, London whose families continue to face financial pressure due to Covid-19.

According to official statistics, 38% of children in London live in poverty, compared with 31% nationally. The situation in such households is utterly challenging where parents struggle to put food on table and warm their homes, let alone think about surprising their children with Xmas presents. The schools, where we have delivered Kindness workshops to, have informed us that some families during Christmas have to choose between shopping for essentials or shopping for Christmas gifts.

How we will spread kindness this Christmas

We aim to spread Christmas joy by sending gifts to children from low income families in deprived areas of Wandsworth. These families have also been impacted by Covid-19 and continue to struggle with their finances (and their own mental health).We have worked with Wandsworth’s Children Services before to identify and refer us to a network of schools in deprived areas. The teachers in these schools help to identify the most financially vulnerable children to ensure they receive gift bag at Christmas.

The difference you can make

Watch our Christmas campaign videos from 2021 and 2020 below to see the amazing difference this campaign makes to the lives of children and their siblings.

How it works

1. You make a donation through our Champions for Children 2022 by The Childhood Trust campaign page on the Big Give website, using a valid debit or credit card, before midday on 28th June 2022

2. The Childhood Trust will match fund donations made through our Champions for Children 2022 by The Childhood Trust campaign page on the Big Give website

The Childhood Trust is London’s child poverty charity, founded with a simple vision: to support vulnerable children living in poverty in London.

Thank you!

Our work wouldn’t be possible without your support. Thank you so much for helping us spread Kindness at Christmas.